WELCOME TO JFV RICE MILL

OUR STORY

In 1981, Joseph Rice Center was founded by Mr. Joselito F. Violago as a wholesaler of Philippine milled rice in Metro Manila and
parts of Luzon. The firm was the marketing arm of a family owned corporation established by Dr. Eleuterio R. Violago in 1964. Throughout the many years, the company was able to supply rice
for diverse markets including major groceries, multinational companies, restaurants, and provincial retailers. Brands such as Maharlika, Anak Maharlika, Treasure Island, Pinoy Supreme,
Sarap Supreme, and Conquisador are just some of the known products that are distributed and made readily available
to the public even up to this day.